PARCHA

Founded in 2017 in Baku, Azerbaijan - PARCHA is a contemporary clothing and accessories brand rooted in resilience, heritage, and creativity. Named after the Azerbaijani word “parça” — meaning “a piece of” — the brand weaves cultural narratives into modern design, creating garments that are more than fashion — they are a connection to identity and story. Guided by a human-centric philosophy, PARCHA is committed to sustainability, craftsmanship, and empowering local communities. Founder and creative director Aysel Sadigova combines minimalist aesthetics with deep values, shaped by her experience in Milan and her vision for conscious design. Each collection reflects character, authenticity, and a timeless spirit — made to be worn with purpose